The Rising Demand for Fine Sapphires & Rubies in 2026: What Retail Jewellers Need to Know The global gemstone market is shifting and fast. In 2026, retail jewellers are seeing a surge in consumer demand for high‑quality coloured stones, particularly sapphires and rubies. These timeless gems are no longer niche alternatives to diamonds; they are now centre‑stage in engagement rings, bespoke jewellery, and luxury collections.

Cristiano Ronaldo’s proposal to Georgina Rodriguez was as grand as you’d expect—featuring a jaw-dropping 30-carat engagement ring that’s now the talk of the jewellery world.