The Rising Demand for Fine Sapphires & Rubies in 2026: What Retail Jewellers Need to Know The global gemstone market is shifting and fast. In 2026, retail jewellers are seeing a surge in consumer demand for high‑quality coloured stones, particularly sapphires and rubies. These timeless gems are no longer niche alternatives to diamonds; they are now centre‑stage in engagement rings, bespoke jewellery, and luxury collections.

Gemstone dealers enter 2025 with confidence as demand for rare and vibrant coloured stones continues to rise. Here’s what’s driving growth—and what buyers are loving now.