The Rising Demand for Fine Sapphires & Rubies in 2026: What Retail Jewellers Need to Know The global gemstone market is shifting and fast. In 2026, retail jewellers are seeing a surge in consumer demand for high‑quality coloured stones, particularly sapphires and rubies. These timeless gems are no longer niche alternatives to diamonds; they are now centre‑stage in engagement rings, bespoke jewellery, and luxury collections.

At a royal farewell, the Princess of Wales subtly honored her family and recovery journey with a powerful five-ring stack.

From ancient kings to modern collectors, sapphire has long captured imaginations. As the birthstone of September, it brings both brilliance and symbolism.

Lady Gaga’s Malibu coffee run with fiancé Michael Polansky revealed more than caffeine cravings—her dazzling new engagement ring is setting the internet ablaze.